Communicate better.

As your content marketing partner, we provide a monthly delivery of client-friendly resources designed to encourage good investor behaviour and position you as the expert you are.

 

Download two of our most popular visuals…

Enter your details below and we’ll send high-resolution copies of our “Wall of Worry” and “Annual Declines” visuals to your inbox.

What Our Members Get

 

 
 

1. The Uncommon Sense Newsletter

Our flagship monthly client newsletter, packed full of content and original essays. Helping you to nurture stronger long term client relationships.

Ready to send. Use as you wish using your existing email software.

Need help with sending a newsletter? Here’s our step-by-step guide to using our preferred email provider, Convertkit.

 
 

2. Monthly Client Essay

An original client-friendly essay aimed at clients and prospects, written by advisers.

Available in text and PDF format. A new essay every month.

Plus you get access to the full archive of essays.

 
 

3. Adviser Documents [NEW]

Client-friendly scripts aimed at addressing specific themes and concepts to be in used one-to-one communications with clients.

Available in text and PDF format. A new document every month.

Plus you get access to the full archive of documents.

 
 

4. Branded Visuals

Visuals to help you convey concepts in a simple manner.

We’re happy to brand with your logo and colour.

Plus you get access to the full archive of visuals.

 
 

5. Sketches

Sketches to help you convey concepts in a simple manner.

Plus you get access to the full archive of sketches.

 
 

6. Adviser Insights

Short videos to inspire how you engage with clients.

 
 

7. HUM Event Presentations (Past & Future)

Access to all 100+ presentations from the 9 HUM events held to date.

 
 

8. Resource Vault

A curated list of the best financial adviser content from around the web, sorted by category.

The folder you never quite got round to sorting out. Leave it to us.

 
 

9. Curated Podcast

A private podcast feed where we’ll add our 5 favourite podcast episodes of the month.

 

All members have access to the full archive library. Use what you need, when you need it.

Join HUM Premium Now

£99 (+vat for UK firms) per month. No tie-ins, cancel without notice.

To join as a South African member, use coupon code SOUTHAFRICA to get a 30% discount.

Join our growing list of members from 8 countries around the world

 

 
 

FAQs

 

 

Do I need to sign a long-term contract?

No, cancel easily whenever you want.

Does every adviser in my business need to register?

No. One account per firm. We’ll send the content to all your team members 

Can I brand the graphics?

Yes, graphics can be self-branded for private use with clients and prospects. Any public use needs to use the HUM branding. This is to protect all members.

How can the essays and newsletter be shared?

The newsletter content and client essays may only be shared privately/directly with clients. This is to protect all members. You may not create public blog posts from the content.

Our preferred mechanism for distributing this content is through a private newsletter.

Do you take requests?

Yes. If you have an idea for content your clients would be interested in, we’ll add it to our list for consideration.

How is this content different from the free content available from product providers?

Our content focuses on the themes that lead to better client behaviour, and therefore better long-term outcomes. Regularly consuming our content will lead to more informed clients.

Join HUM Premium Now

£99 (+vat for UK firms) per month. No tie-ins, cancel without notice.

To join as a South African member, use coupon code SOUTHAFRICA to get a 30% discount.