We create, you deliver.
A content subscription service providing everything you need to attract prospects and educate clients.
The result? Time saved for you & engaged clients.
10 Days, 10 Visuals, 10 Market Lessons
Enter your details below, and we’ll send you one visual a day with an important market lesson.
HUM Premium Features
1. The Uncommon Sense Newsletter
Our flagship monthly client newsletter, packed full of content and original essays. Helping you to nurture stronger long term client relationships.
Ready to send. Use as you wish using your existing email software.
2. Monthly Markets Visuals
Updated monthly, the first visual contrasts the 1-month returns against the rolling 30-year returns.
The second visual compares the 30-year market returns against inflation.
Visuals produced for UK, USA, Ireland, Australia, South Africa & Canada.
3. Client Essays
Client-friendly essays aimed at clients and prospects, written by advisers.
Two new essays per month. A selection of these essays may be used to produce public blog content.
4. Adviser Documents
Client-friendly scripts aimed at addressing specific themes and concepts to be in used one-to-one communications with clients.
A new document every month.
5. Branded Visuals
Visuals to help you convey concepts in a simple manner.
We’re happy to brand with your logo.
One new visual added per month.
6. Guides
Longer documents to help educate clients.
7. Sketches
Sketches to help you convey concepts in a simple manner.
Two new sketches added per month.
8. Adviser Insights
Short videos to inspire how you engage with clients.
9. HUM Event Presentations (Past & Future)
Access to all 130+ presentations from the 13 HUM events held to date.
10. Resource Vault
A curated list of the best financial adviser content from around the web, sorted by category.
The folder you never quite got round to sorting out. Leave it to us.
11. Curated Podcast
A private podcast feed where we’ll add our 5 favourite podcast episodes of the month.
HUM Premium Pro members have access to the full archive library. Use what you need, when you need it.
Pricing Plans
Choose your preferred feature plan below. No tie-ins, cancel without notice.
✅ Two client essays per month
✅ Two sketches per month
❌ NO monthly market visuals
❌ NO visuals
❌ NO adviser documents
❌ NO Guides
❌ NO access to past HUM conference videos
❌ NO access to the content archive
✅ The Uncommon Sense Newsletter content
✅ Market visuals updated with month-end data
✅ Two client essays per month
✅ One visual per month (branded on request)
✅ Two sketches per month
✅ One adviser document per month
✅ Access to our library of adviser insights, HUM event videos, adviser resource vault & curated podcast feed
✅ Full access to the content archive
Use coupon code OPTIMISM on the payment page to get your first month for only £1
[HUM Premium PRO only]
✅ Everything from HUM Premium Pro
➕ We’ll manage your newsletter distribution.
Join our growing list of members from 14 countries around the world
What Our Members Are Saying
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"What great content! I’ve been working on our marketing and specifically newsletters, and loved the Feb content this month (how will AI change the world was a highlight!)"
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"First run of the newsletter was amazing in January – I got loads of feedback from clients!"
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"Loving the content… have been sharing it with my team and they all like it too."
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"I love HUM Premium especially the Uncommon Sense newsletter and the visuals."
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"Using your stuff has added more depth to the conversation and I am never short of a topic. I get loads of engagement anyway but this has increased since signing up. Very happy so far and thank you for your hard work."
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"We’ve all been using the graphics in client meetings and the first newsletter has been well received by clients. It’s given us a boost and something new to discuss/present to out clients at a time when we’re flagging a bit."
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"My reason for moving was that I like your content much more than theirs which is pretty bland financial services stuff…"
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"Keep up the great work! I am going to use all the graphics with clients in meetings, they are perfect!"
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"These visuals are good – used them a few times already!"
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"Loving the new Adviser Documents… brilliantly worded."
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"I’ve always loved visuals for use with clients and these are fabulous."
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"Great email this month by the way, just what I was planning to write anyway as a keep calm and stay invested email, so has saved me a few hours this week "
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"I really love the graphs and visuals you do and think they are really helpful to explain why I am constantly trying to articulate to clients!!"
A Few Examples…
FAQs
Can I trial the content?
Yes, sign up using coupon code optimism to get the first month for only £1.
Is the content relevant to my country?
Absolutely - we have members from 14 countries. Our content discusses universal financial planning, investment, and behavioural finance themes. We produce country-specific visuals for a few of our monthly visuals. Join for a £1 trial to see if it works for you.
Do I need to sign a long-term contract?
No, cancel easily whenever you want.
Does every adviser in my business need to register?
No. One account per firm. We’ll send the content to all your team members
Can I brand the graphics?
Yes, graphics can be self-branded for private use with clients and prospects. Any public use needs to use the HUM branding. This is to protect all members.
How can the essays and newsletter be shared?
Our preferred mechanism for distributing the newsletter content and client essays is through a private newsletter. This is to protect all members.
However, a section of our client essays has been marked as PUBLIC - you are welcome to use these essays to produce public blog content.
Do you take requests?
Yes. If you have an idea for content your clients would be interested in, we’ll add it to our list for consideration.
How is this content different from the free content available from product providers?
Our content focuses on the themes that lead to better client behaviour, and therefore better long-term outcomes. Regularly consuming our content will lead to more informed clients.
Pricing Plans
Choose your preferred feature plan below. No tie-ins, cancel without notice.
✅ Two client essays per month
✅ Two sketches per month
❌ NO monthly market visuals
❌ NO visuals
❌ NO adviser documents
❌ NO Guides
❌ NO access to past HUM conference videos
❌ NO access to the content archive
✅ The Uncommon Sense Newsletter content
✅ Market visuals updated with month-end data
✅ Two client essays per month
✅ One visual per month (branded on request)
✅ Two sketches per month
✅ One adviser document per month
✅ Access to our library of adviser insights, HUM event videos, adviser resource vault & curated podcast feed
✅ Full access to the content archive
Use coupon code OPTIMISM on the payment page to get your first month for only £1 - HUM Premium PRO only.
✅ Everything from HUM Premium Pro
✅ We’ll manage your newsletter distribution.