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MEET THE FOUNDER
Andy Hart
Financial Advice is a noble profession. For too long we have allowed its path to be dictated by ill-informed commentators who’ve not internalised the challenge correctly.
You could say that our guns have been facing the wrong enemy. We continue to see advancements that are not designed to make people better investors or have better financial outcomes. The media’s focus is on selection and timing, which has never been proven to work. We know success will be driven by planning and controlling natural misconceptions and biases (our ‘behaviour’ in one word).