Dr Roddy Carter at HUM South Africa 2024
Mind over Money: Leveraging Neuroscience to Transform Investing Behaviour
At Humans Under Management South Africa 2024, Dr Roddy Carter presented on the intersection of neuroscience and financial planning. As a medical doctor and applied neuroscientist, he brings a wealth of expertise to this critical topic.
The talk focuses on understanding client behaviour and how financial advisers can leverage insights from neuroscience to influence positive changes in client decision-making. It addresses the challenge of managing emotions and biases that often hinder effective financial planning.
Key insights from the presentation include:
- Recognising that clients are not defined by their brains; understanding the duality of client identity can enhance engagement.
- Emphasising the importance of emotions in financial decision-making; advisers should start and end conversations by addressing feelings.
- Identifying and managing sub-personalities within clients that can impact their financial behaviours.
- Using questions about thoughts, feelings, and fears to guide clients towards better financial choices.
Watching this video will equip financial advisers with practical strategies to enhance client relationships and foster behaviour change, ultimately leading to more successful financial outcomes.
