Guy Holwill at HUM South Africa 2024
Client Experience is the New Marketing
At the Humans Under Management South Africa 2024 event, Guy Holwill presented on the importance of client experience in financial services. With over 20 years in the industry, Holwill brings a unique perspective from his background in civil engineering and chartered accountancy.
The talk addresses the critical challenge faced by financial advisers: how to enhance client relationships in a competitive environment through exceptional client experiences.
Key insights include:
- The significance of delivering tailored client experiences that enhance loyalty and referrals.
- The importance of continuous improvement in client interactions, from initial meetings to ongoing communication.
- Strategies for effectively managing client expectations and using feedback to drive service enhancements.
- The role of brand and staff engagement in shaping the overall client experience.
Watching this video will equip financial advisers with actionable strategies to improve their client interactions and foster deeper relationships, ultimately leading to greater success in their practice.
