Adrian Fuller at HUM South Africa 2023
Maslow and the Turtle
At Humans Under Management South Africa 2023, Adrian Fuller presented on the intersection of human motivation and financial advising. As an experienced speaker in the field, he offers valuable insights into client relationships.
The talk focuses on understanding client behaviour through the lens of Maslow's hierarchy of needs. It addresses the challenge of aligning financial advice with the intrinsic motivations of clients.
Key Insights:
- Explore how Maslow's framework can enhance communication with clients, leading to more personalised advice.
- Understand the importance of addressing clients' emotional needs to build trust and rapport.
- Learn practical strategies for integrating motivational theories into everyday advising practices.
- Discover methods for assessing client needs beyond financial metrics.
Watching this video will equip financial advisers with actionable strategies to deepen client relationships and enhance the overall advising experience. Gain the tools to navigate complex client motivations and improve your practice.
