Dr Prince Sarpong at HUM South Africa 2022
Shifting from ‘Having’ to ‘Being’
At Humans Under Management South Africa 2022, Dr Prince Sarpong presented on the transformative concept of shifting from a focus on material wealth to a deeper understanding of personal values in financial planning.
The talk addresses the challenge financial advisers face in guiding clients through emotional responses to market fluctuations. It emphasises the need to integrate emotional intelligence into financial advice, recognising that clients often seek reassurance rather than purely financial guidance.
Key insights from the talk include:
- Understanding the neuroscience behind clients' decision-making during market crises can help advisers provide better support.
- Employing an "African Time Investment Strategy" encourages clients to focus on their personal financial journey rather than external market pressures.
- The importance of fostering a sense of community and connection through the philosophy of ubuntu, which values relationships over material wealth.
- Techniques such as prospective diaries and pre-commitment statements can help clients manage their emotional responses to market changes.
Watching this video will enhance advisers' ability to connect with clients on a deeper level, ultimately improving client relationships and fostering long-term financial resilience.
