Morgan Housel at HUM South Africa 2021

The Psychology of Money

At Humans Under Management South Africa 2021, Morgan Housel presented on the intricate relationship between psychology and finance. Housel, a partner at the Collaborative Fund and a former economist, shared valuable insights from his extensive experience.

The talk focuses on understanding the behavioural aspects that drive financial decisions. Financial advisers face the challenge of helping clients navigate their emotions, biases, and unique experiences regarding money.

Key Points:

- Emphasise the importance of understanding clients’ individual backgrounds and how they affect financial decisions.

- Recognise that risk and luck are intertwined and often misunderstood in investing.

- Highlight the necessity of viewing market volatility as a cost of admission for higher returns.

- Acknowledge that a successful investment strategy is more about behaviour than technical knowledge.

Watching this video will enhance advisers' ability to connect with clients on a deeper level, fostering improved relationships and more effective financial strategies. Gain practical insights to better navigate the complexities of client behaviour and investment psychology.

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