Scott Frank at HUM South Africa 2020
IQ + EQ = Real Financial Planning
At the Humans Under Management South Africa 2020 conference, Scott Frank, a financial planner with extensive experience, presented on the integration of intellectual and emotional intelligence in financial planning.
The talk focuses on the critical balance between IQ and EQ, addressing the challenge of client engagement and execution in financial advice. It highlights the importance of understanding clients’ emotional needs to facilitate better decision-making.
Key insights from the talk include:
- The limitation of relying solely on intellectual knowledge for client success.
- The significance of active listening and empathy in building client relationships.
- The value of exploring clients' motivations through thought-provoking questions to uncover their true goals.
- The model of financial planning as a collaborative process rather than a transactional one.
Watching this video will equip financial advisers with practical strategies to enhance client relationships and improve outcomes, fostering a deeper understanding of clients' emotional drivers in their financial decision-making processes.
