Faith Liversedge at HUM South Africa 2020
Marketing That Works
At Humans Under Management South Africa 2020, Faith Liversedge presented on effective marketing strategies for financial advisers. With over 20 years of experience in marketing and financial services, she provides valuable insights to enhance client engagement.
The talk focuses on the challenges advisers face in marketing effectively, especially in a rapidly changing landscape influenced by the coronavirus pandemic. It addresses the necessity of adapting marketing strategies to maintain client relationships and grow businesses.
Key Points:
- Regular email communication keeps advisers top of mind with clients, reinforcing the value of their services.
- Establishing a well-structured website is crucial for converting visitors into clients and retaining leads.
- The content multiplier effect allows advisers to repurpose marketing materials across various platforms, enhancing visibility and engagement.
- Understanding client needs and addressing trust issues are essential to building strong client-adviser relationships.
Watching this video will equip financial advisers with practical strategies to enhance their marketing efforts, improve client relationships, and ultimately drive business growth.
