Dr Daniel Crosby at HUM South Africa 2020
The Four Pillars of Investor Behaviour
At Humans Under Management South Africa 2020, Dr Daniel Crosby presented on the complexities of investor behaviour and its implications for financial advisers. As the Chief Behavioral Officer at Brinker Capital, he brings extensive expertise in psychology and finance.
The talk addresses the challenge of effectively guiding clients through their emotional responses to market changes, highlighting the importance of behavioural coaching in enhancing client relationships and outcomes.
Key insights from the presentation include:
- Establishing a mental framework to help clients navigate their financial decisions.
- Understanding the value of behavioural coaching, which can significantly improve client outcomes.
- Employing social proof and authority to build trust and compliance with clients.
- Implementing simple, actionable steps to engage clients in the advisory process.
Watching this video will equip financial advisers with practical strategies to strengthen client relationships and enhance the overall effectiveness of their advisory practice.
