Rory Sutherland at HUM London 2023
Behavioural Economics, Placebos, and the Power of Perception
At the Humans Under Management London 2023 event, Rory Sutherland presented on the intriguing intersection of behavioural economics and the placebo effect, drawing on his extensive experience in advertising and marketing.
The talk focuses on how financial advisers can leverage psychological insights to enhance client relationships and improve engagement. It addresses the challenge of understanding what truly influences client behaviour beyond mere financial metrics.
Key Points:
- The placebo effect can be harnessed alongside pharmacological value to maximise client satisfaction.
- Creating a high-trust environment is essential for fostering lasting client relationships.
- Effective communication, such as using phrases like "I wonder if you can help me," can significantly improve interactions.
- Recognising that emotional factors often outweigh financial performance in client decision-making is crucial.
Watching this video will equip financial advisers with actionable insights to elevate their practice, strengthen client trust, and navigate the complexities of client relationships more effectively.
