Dr Daniel Crosby at HUM London 2023

Mind + Machine

At Humans Under Management London 2023, Dr Daniel Crosby presented on the integration of human behaviour and technology in financial services. As a behavioural finance expert, he addresses essential challenges faced by financial advisers today.

The talk focuses on how advisers can solve the right problems for their clients by prioritising human-first approaches while leveraging technology. It challenges traditional arguments in finance and highlights the importance of understanding client behaviour.

Key insights from the talk include:

- The average investor often underperforms due to behavioural gaps, regardless of market strategies.

- Human-first advice significantly increases client wealth and satisfaction.

- Technology, including AI, should enhance human connection rather than replace it.

- Just-in-time advice is crucial for effective client engagement and decision-making.

Watching this video will equip financial advisers with practical strategies to enhance client relationships and improve outcomes, ensuring they remain relevant in an evolving industry.

Watch more videos from past HUM events here

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