Rory Sutherland at HUM London 2021
The "Zoom Boom" & the New World of Work
At Humans Under Management London 2021, Rory Sutherland, vice chairman of Ogilvy UK, presented on the transformative impact of video conferencing in the financial services industry.
The talk delves into how the rapid adoption of Zoom has reshaped client interactions and communication, presenting a unique challenge for financial advisers. Key questions include how to build trust and maintain relationships in this new virtual landscape.
Key Points:
- The shift to video conferencing has made it the norm, significantly altering client expectations and interactions.
- Trust is built not just on expertise, but on perceived empathy and understanding of clients' emotions.
- Advisers should recognise that clients often prioritise risk minimisation over rational financial optimisation.
- Creative strategies, such as using video for client engagement, can foster deeper connections and enhance service delivery.
Watching this video will equip financial advisers with insights to navigate the evolving landscape, enabling them to enhance client relationships and deliver exceptional service in a virtual world.
