Holly Mackay at HUM London 2021
What Do People REALLY Want From Financial Advice?
At Humans Under Management London 2021, Holly Mackay presented on the evolving needs of clients seeking financial advice, drawing on insights from her work with Boring Money.
The talk focuses on understanding the key desires and expectations of consumers when engaging with financial advisers. It addresses the challenge of building trust and rapport in client relationships.
Key Points:
- A significant shift towards fixed fee advice indicates clients’ desire for transparency and value for money.
- Consumers are increasingly interested in sustainable investing, with many welcoming discussions about environmental, social, and governance (ESG) factors.
- There is a growing demand for financial coaching and digital advice, highlighting a shift away from traditional advice models.
- Trust is paramount; clients are more likely to choose advisers based on personal connection and perceived benevolence rather than solely on competence.
Watching this video will equip financial advisers with practical insights to enhance client relationships, improve service offerings, and better meet the evolving expectations of their clients.
