Richard Chataway at HUM London 2020
The Behaviour Business
At the Humans Under Management London 2020 event, Richard Chataway presented on the importance of understanding behaviour in business. As the CEO of EBA and Anti-Unit UK, he brings over 15 years of experience in behavioural science.
The talk focuses on how businesses can influence behaviour effectively rather than merely changing perceptions. It addresses the challenge of applying behavioural insights to enhance client interactions and decision-making processes for financial advisers.
Key insights from the talk include:
- Businesses must understand that behaviour drives success, not just attitudes or perceptions.
- Effective communication is essential; simply providing information is insufficient to change behaviour.
- Emotional factors often outweigh rational decision-making in business contexts.
- Implementing an experimental approach, such as A/B testing, can lead to significant improvements in client engagement and service delivery.
Watching this video will equip financial advisers with practical strategies to enhance their client relationships and improve business outcomes by integrating behavioural science into their practices.
