Barney Whiter at HUM London 2020
What Can We Learn From Cults?
At Humans Under Management London 2020, Barney Whiter presented on the intriguing parallels between cults and behaviour change in financial advising. With a background in finance and a keen interest in psychology, Whiter offers unique insights into human behaviour.
The talk focuses on how financial advisers can leverage techniques used by cults to effectively influence client behaviour and foster better financial habits.
Key insights include:
- Understanding the importance of identity in shaping financial behaviours.
- Recognising the role of environment in client decision-making.
- Applying persuasive communication that resonates on an emotional level.
- Emphasising the aggregation of marginal gains to enhance long-term savings.
Watching this video will equip financial advisers with practical strategies to better connect with clients, influence their financial behaviours, and ultimately improve client outcomes. This talk is a valuable resource for enhancing your practice and client relationships.
