Greg Davies at HUM London 2019
The Best of Humans, the Best of Technology
At Humans Under Management London 2019, Greg Davies presented on the integration of behavioural science and technology in financial advising. As head of behavioural science at Oxford RISC, he is a globally recognised expert in applied decision science.
The talk focused on the challenges financial advisers face in overcoming their own biases and making better decisions for their clients. It emphasised the importance of using technology to enhance, rather than replace, the human element in financial advice.
Key Points:
- Accurate Diagnosis: Employ technology to provide precise assessments of clients' financial situations, avoiding common biases and errors.
- Human-Machine Synthesis: Recognise that the combination of human empathy and technological efficiency leads to better client outcomes.
- Emotional Comfort: Understand the need for emotional support when delivering difficult news to clients, as humans are essential in providing reassurance.
- Client-Centric Advice: Tailor financial advice to clients' individual needs, including their emotional and financial capacities, using well-validated tools.
Watching this video will enhance advisers' understanding of how to blend technology with personal engagement, ultimately improving client service and satisfaction.
