🎩 The Hidden Magic

I used the free time that lockdown afforded us to think through a few concepts I've been forming in my head. I turned one of them into a presentation for HUM South Africa.

In it, I explore the hidden magic of Starbucks and Sir Mo Farah, before proposing what I think the hidden magic of behavioural finance is.

In summary, I think we win our gold medal on Day 1. Not a bad outcome if you think of the millions of people devoting their lives to trying to earn a few extra basis points. A fool's errand.

You can watch the video here. Let me know what you think.

🏆 Main Feature

Enduring Drawdowns in Wonderful Companies [3 minutes].

While we help our clients to invest in diversified portfolios consisting of the great companies of the world, it's instructive to understand the return patterns of these companies.

It's a misconception that the better companies are less volatile. Stories of how much money you could have made by investing in the success stories of the previous decade seldom convey the discipline and patience required to be a successful lifetime investor.

Even the greatest companies will test your resolve. Remember, volatility is a feature, not a bug.

📰 Articles & Blogs

What Your Clients Want to Talk to You About [5 minutes]. They want you to understand their financial and life goals.

Client Lifetime Value: It's Not Just about the Revenue [6 minutes]. The more you know about your clients and about their impact on your firm, the more able you’ll be to CLV and build a solid foundation of sustainability for your enterprise.

Creating A Six-Week Onboarding Program To Train Employees [19 minutes]. This one is for firms who are serious about their growth and who want to create a great employee experience.

How Good Advisor Marketing Happens in the Expertise Economy [4 minutes]. Do your marketing efforts result in sunk costs or lasting momentum?

Two Words No Financial Advisor Should Ever Utter [5 minutes]. Can you help your clients to see the present moment with a different frame of reference?

Alternative Forms of Wealth [2 minutes]. It's not just about money.