Anthony Kelly at HUM Dublin 2018
The Importance of Behavioural Science
At the Humans Under Management event, Anthony Kelly presented on the significance of behavioural science in financial advising, drawing on his extensive experience in the field.
The talk addresses the challenge of adapting to the overwhelming influx of information faced by both advisors and clients. It highlights the necessity of understanding human behaviour to enhance client interactions and decision-making processes.
Key insights from the presentation include:
- Recognising the irrationality inherent in human decision-making and its implications for client communication.
- The importance of choice architecture in guiding clients towards better financial decisions.
- Techniques such as auto-enrolment and auto-escalation to improve client engagement with financial products.
- Emphasising effective communication strategies to simplify complex financial information for clients.
Watching this video will equip financial advisers with practical strategies to improve client relationships and decision-making outcomes, ultimately enhancing their advisory practice and service delivery.
